They’re at it again! General Mills introduces more retro packaging
Though the’re not the first to do it, General Mills is certainly the most recent cereal manufacturer to get into the whole retro-packaging craze. And based on their bringing back Fruity Yummy Mummy and Frute Brute last October, I’m going to go ahead and say they’re probably the best at it, too.
Love of all things spooktacular aside, General Mills’ new line of “Delicious Debut” cereal boxes is pretty cool, with five cereals spanning five decades all wrapped up in their finest from the year they were launched (though we could have sworn we just celebrated Cheerios’ 70th birthday back in 2011, so who knows what the deal with the 1955 packaging is). The five cereals getting a retro makeover include Cheerios, Lucky Charms, Honey Nut Cheerios, Cinnamon Toast Crunch, and Reese’s Peanut Butter Puffs.
Oh, and here’s a fun thought that’s come out of all this: babies born the year Reese’s Puffs was introduced will be receiving their Associate Degrees this May. Man, you’re old!
You can read an interesting interview with the mastermind behind the whole project, Andrew Lainsbury, on the official General Mills blog.
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