Hot Cereal Launch Boosts Caribou Coffee Sales

Caribou Coffee, the second largest company-owned gourmet coffeehouse operator in the United States, said coffeehouse sales in the third quarter are up 4% from the same period of fiscal 2009. The gain was attributed to increased traffic in coffeehouses and a higher average guest check, primarily due to higher food sales, as a result of

Wisconsin Student “Cereal Chemists” Develop New Cereal Ideas

The American Association of Cereal Chemists International Student Product Development Competition, or The AACCISPDC for short, challenged Wisconsin Students to develop a new, original food product consisting of one cereal product as the main ingredient. Each team prepared a report discussing the product description, target market and processing/packaging procedures.

Cereal Prices Up, Profits Down

Some depressing quotes: “General Mills recently announced that it will raise prices on about a fourth of its cereals in November because of higher grain prices.” — John Ewoldt, Minneapolis Star Tribune.

Not Since the Nintendo Cereal System…

Michael Fahey of Kotaku recently wrote up a report on a cool promotional item from Paragon, makers of the City of Heros video game: a box of Utopios cereal, filled to the brim with all sorts of free “prizes” inside…

Halloween Cereal Imagery – Love ’em or Leave ’em?

You decide! Check out these illustrations by Dirk Erik Schulz.