So let me say up front I did not see Batman v Superman. I know it was a disaster with critics and fans, but that’s about it. I don’t know why they were fighting. I don’t know who won. I assume neither? Anyway, that aside, I love the idea of these cereals—the fact that, like the movie that inspired them, the cereals themselves are battling it out naturally that means you have to buy two boxes to decide which one “wins.” Of course, the real winner is General Mills, but I’m a sucker for this kind of thing, so I still thought it was cool. And I’m not even a comic book (or comic book movie) guy!

This review is specifically for the Superman “caramel crunch” cereal. And like General Mills, I’m going to make you come back again later (tomorrow) for the other one!

The flavor of the Superman cereal is really interesting, because it’s actually something unique and not just a poorly-made knock off of another cereal used as a quick cash-grab tie in with the movie. And unlike a lot of other licensed movie and TV cereals, it’s not bland at all, despite the fact that the box boasts the usual no artificial colors or flavors type of deal. I was checking the cereal aisle yesterday and saw Captain America, Finding Dory, and Frozen cereals, and they were all clearly the same cereal in different boxes. So kudos for something different and not just putting a different colored marshmallow in each box or something.

The texture is really nice! It has a paradoxically soft crunch that’s hard to describe, but very satisfying. It’s crisp, but it won’t wake the neighbors or cause any jaw pain from chewing.

Also, I just now, while eating the final bowl, realized that the shapes were supposed to be little Superman crest-type symbols—you know, like the one he wears on his chest, but without the “S” in it.

The packaging for the cereal is interesting. The dark box is really different and stands out amongst the neon-colored boxes of all the other cereals, and the graphic on the front has textured, red foil effect which is pretty cool—it actually looks like whatever mesh material a superhero’s suit might be made out of.

My one issue with the packaging is the back of the box—unlike the Batman cereal, which (as you’ll see) at least had some illusion of interaction or activity, it’s just a list of what qualities make Superman “super”, and I guess are supposed to be inspiring or something? I don’t know. Give me a word search, I say.

Overall, I was very impressed with the Superman cereal. If they came out with the same cereal as its own unique, year-round thing, I’d definitely get it again.

But how does it stack up against Batman’s cereal? To find out, tune in tomorrow, same bat-time, same bat-channel!


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Batman v Superman: Superman Rating

Cereal Fix Editors' Rating: 8 / 10


  • Brandon Rule

    Seems to me in the spirit of competition, Kellogg’s should have made one of these.

    • Agreed. We can only hope that some day, a hero will arise from the chaos and save us from the warring factions of cereal manufacturers and finally unite us–a Champion of Breakfasts. Or something!