As mentioned before, Millville is the reigning champion of off-brand cereals, and once again is offering a cereal here that offers a bit more than just a knock-off of a major brand.

Okay, so first thing’s first, yes, this is obviously just a Cinnamon Toast Crunch imitation. Visually, it looks pretty similar—maybe even identical to the untrained eye. Our experts here at Cereal Fix, however, have detected that the cinnamon swirls are a bit less pronounced. A minor detail.

Flavor-wise, it’s pretty close to the real thing, but perhaps a little less sweet. Depending on who you talk to, this may be a good thing. Cinnamon Toast Crunch regularly ranks in the “top ten least-healthy cereals” lists, and if you’re the type of person who for some reason cares about that (and if this cereal does, in fact, have less sugar—it tastes like it, but I haven’t checked), then maybe this is a good compromise for you. Or maybe if you’re the type of person who likes to complain about things being “too sweet” to sound more adult or something, here you go!

Now here’s where it gets interesting: Cinnamon Crunch Squares is actually crunchier than the actual Cinnamon Toast Crunch. It’s instantly noticeable eating some dry out of the box, but even after sitting in milk awhile, where the Cinnamon Toast Crunch cereal pieces would get limp pretty quickly, Cinnamon Crunch Squares still has some crunch to it. Impressive!

Another off-brand imitation that deserves high praise. Cinnamon Crunch Squares is pretty comparable to Cinnamon Toast Crunch in most areas, and even exceeds it in some others. And that’s pretty impressive since it was under extra scrutiny—with Cinnamon Toast Crunch holding a spot in my top-five cereals list for over a decade.

Maybe beloved-former-mascot Chef Wendell could send his resume to the folks at Millville for a spot on the Cinnamon Crunch Squares box, now that General Mills has axed him for those googly-eyed monstrosities. And if he does, good luck to him.


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Cinnamon Crunch Squares Rating

Cereal Fix Editors' Rating: 9 / 10


  • Myob Nosy

    This stuff is AWESOME

  • Logan Thompson

    wow this is amazing investigative journalism. keep it up!