Teens around the world are risking their lives in a bizarre new trend, imitating some of their favorite internet celebrities as they literally bathe in Cheerios, Froot Loops, and other breakfast cereals meant for eating!

Here is just some of the evidence of this shocking new “game” from around the web:

And view the gallery below for even more examples. Warning: content may be offensive or disturbing to some audiences.


Additional Photos

How to Win a Box of Marshmallow-Only Lucky Charms

And if you happen to be one of the lucky winners, maybe you can be a lamb and bless your favorite, long-running cereal blog with a box for review and archival purposes. Eh? Eh…? All right then.

Wednesday Cereal Bits #14

Actual home made cereal, a metal song about cereal, and info on collecting cereal boxes!

Wednesday Cereal Bits #13

Another cereal-themed game from NPR, consuming mass quantities (of cereal), and fast food rumors.

A Count Chocula postage stamp?

Artist Clark Orr has designed a cereal-inspired postage stamp as part of his “Pop Culture Postage” exhibit at Gallery 1988.

Fun “Cereal Brawl” Game on NPR

A cereal puzzle game featured on NPR’s “Ask Me Another.”

Kellogg’s coming out with Keebler chocolate chip cookie cereal

Watch out, Girl Scouts! There’s a new cookie cereal in town.

A cereal emoji is coming! ?

We did it! A cereal emoji is on the way in 2017.

Indie film “Kill Mills” crosses Tarantino with cereal

Kill Mills combines the dark humor of a Quentin Tarantino classic with the sugary pop of your favorite breakfast cereal.

Cereal etiquette: what container is the proper vessel with which to serve dry cereal at breakfast?

Heck if we know, we usually just pour the box directly into our mouths like a bunch of uncouth savages.