Cereal Brands

Click any brand name below to view a list of its cereals we’ve reviewed.


Barbara's Bakery was founded in 1971 by natural food's baker Barbara Jaffe. The company produces natural products free of artificial preservatives and ingredients, hydrogenated oils, and refined white sugar.

They have several cereal lines, including Puffins, Shredded, Classics, and High Fiber families of cereals.

View a list of Barbara's cereal reviews.

Cascadian Farm

Cascadian Farm is an actual farm - a 28-acre farm in western Washington's Upper Skagit Valley. Starting in 1972, they now produce 75 different organic products.

They currently produce 14 types of cereals, all organic, including Raisin Bran, Cinnamon Crunch, Honey Nut O's, and Multi Grain Squares.

View a list of Cascadian Farm cereal reviews.

Family Gourmet

Family Gourmet is the store brand of the Family Dollar chain of discount retail stores across the United States. Family Dollar was founded in Charlotte, North Carolina in 1959. Today, it has expanded to more than 6,000 stores in over 40 states. It is a Fortune 500 company.

The Family Gourmet brand was introduced sometime in 2010, and features a number of inexpensive knock-offs of many popular big-brand cereals. Varieties include Berry Bunch O'Krunch, Frosted Flakes, and Fruity Whirls.

View a list of Family Gourmet cereal reviews.

Fred Meyer

Fred Meyer is a chain of grocery stores in the Pacific Northwest. Founded and headquartered in Portland, Oregon, it part of the Kroger supermarket chain.

According to WikiPedia, "Fred Meyer employs Kroger's manufacturing by adding its own private label brands alongside national brand products," including numerous Fred Meyer-branded breakfast cereals.

View a list of Fred Meyer cereal reviews.

General Mills

General Mills is one of the "top-tier" cereal companies, with countless breakfast classics in under its belt, including Cheerios, Chex, Cinnamon Toast Crunch, Count Chocula, Cookie Crisp, and dozens of others, some of which don't start with the letter C.

Founded in Minneapolis in 1856 by Cadwallader C. Washburn, General Mills has since grown into a Fortune 500 company and one of the largest food corporations in the world. Its global net sales totaled $16 billion in 2010.

The General Mills company mission is "to nourish everyone by making their lives healthier, easier and richer."

View a list of General Mills cereal reviews.


IncaSur is a Peruvian food company that seems to chiefly make drink flavorings, hot chocolate, cookies, candies, and similar products—and cereal!

View a list of IncaSur cereal reviews.


It'sugar is a chain of candy stores that launched in 2006. In addition to stocking candy and gifts, they create a lot of their own products as well, including a number of licensed candies and novelties inspired by popular culture. Cereal offerings by It'sugar include all-marshmallow Marshmallow Madness as well as the high-fiber Colon Blow based on the classic SNL ad with Phil Hartman.

View a list of It'sugar cereal reviews.


Kashi was founded in October 1984 by Philip and Gayle Tauber, seeking a nutritionally balanced breakfast and began experimenting with different whole grains and seeds. Kashi was purchased by Kellogg Company in 2000 and is independently operated in La Jolla, California.

Kashi specializes in "natural foods" including breakfast cereals; energy bars; crackers; frozen entrées including pizza and breakfast foods; as well as snack foods. The company advertises their products as containing a blend of seven whole grains and sesame and emphasizes high protein and fiber content.

Kashi currently offers 4 types of hot cereal, and 22 types of cold cereal products, including the Heart To Heart, GOLEAN, and 7 Whole Grain varieties of cereal.

View a list of Kashi cereal reviews.


Will Kellogg first produced cereals with his brother Dr. John Harvey Kellogg at Dr. Kellogg's sanitarium. A rift was formed between the two, however, when Will suggested adding sugar to the recipes, and so they soon parted ways. Will formed the Battle Creek Toasted Corn Flake Company in Battle Creek, Michigan in 1906, which would eventually become a wildly-successful dry cereal manufacturer known as the Kellogg Company.

Kellogg's is one of the largest food companies in the world, taking in over $12.6 billion of revenue in 2009. It is best known for manufacturing a number of beloved breakfast cereals, including Corn Flakes, Frosted Flakes, Rice Krispies, Apple Jacks, Corn Pops, Froot Loops, and Honey Smacks.

Kellogg's is also purportedly the first company to put free prizes in boxes of cereal.

View a list of Kellogg's cereal reviews.


The Malt-O-Meal Company was founded in 1919 by John S. Campbell in Owatonna, Minnesota solely to produce an inexpensive knock-off of the already-popular Cream of Wheat hot cereal, a trend which the company proudly continues today.

Malt-O-Meal is best known for producing a slew of cheap, bagged imitations of successful dry cereals by other major brands such as Post, Kellogg's, and General Mills. Examples include Corn Bursts ("compare to Corn Pops"), Marshmallow Mateys ("compare to Lucky Charms"), Scooters ("compare to Cheerios"), and Tootie Fruities ("compare to Froot Loops").

According to WikiPedia, Malt-O-Meal is still privately owned and operated by descendants of John Campbell.

View a list of Malt-O-Meal cereal reviews.


Off-brand manufacturer/imitator for the ALDI grocery chain. Some say General Mills produces the products under the generic name, but we don't believe in such myths. Can you solve the mystery?

View a list of Millville cereal reviews.

Mom's Best Naturals

Mom's Best Naturals is a company that solely manufacturers cereal, priding themselves on using only natural ingredients and without saturated fat, hydrogenated oils, and high fructose corn syrup.

They currently make 13 varieties of breakfast cereal.

View a list of Mom's Best Naturals cereal reviews.


Post Foods, suspiciously like its competitor Kellogg's, got its start in Battle Creek Michigan in the late 1800s. Charles William Post founded the company after a stint at Dr. John Harvey Kellogg's sanitarium, where he ate a number of cereals produced by the Kellogg brothers. Shortly after his stay, by sheer coincidence, he started producing his own cereals under the Postum Cereal Co. brand. (Dr. Kellogg would later suggest Post had broken into his office safe and stolen his corn flakes recipe.) The company's first success was a dry cereal known as Grape Nuts.

Today, Post has a roster of great, unique cereals to its name, including Golden Crisp, Alpha Bits, Honey Bunches of Oats, and Pebbles of all kinds, ranging from Cocoa to Fruity and then some.

View a list of Post cereal reviews.


The Quaker Oats Company was founded in 1901 by the merger of four oat mills, spearheaded by Henry Parsons Crowell, who was aptly nicknamed "the cereal tycoon." The company expanded into numerous non-oat areas, including other breakfast cereals, other food and drink products, and even into non-related fields such as toys. Did you know Quaker, at one point, aquired such companies as; Fisher-Price, Snapple, Stokely-Van Camp, Inc. (makers of Gatorade), and financed the making of the Willy Wonka and the Chocolate Factory?

Notable Quaker cereals include Quisp, Life, and Cap'n Crunch

View a list of Quaker cereal reviews.


Ralson, perhaps better known as Ralston Purina, maker of fine pet foods, has actually been in the fine human foods business for over a century, too.

Though today they have only a small variety of cereal standards (such as corn flakes and bran flakes) and knockoffs of cereals by other manufacturers, Ralston did have some unique cereals all their own, including Freakies and Fruit Islands cereal.

Ralson made its biggest waves in cereal fandom through their long-discontinued, branded, promotional-tie-in cereals from the mid-'80s through the early '90s, such as Addams Family cereal, Spider-Man cereal, Ghostbusters cereal, Urkel-Os, and the Nintendo Cereal System.

View a list of Ralston cereal reviews.

Three Sisters

"Sisters take care of each other and understand the reality of busy days. Making ends meet and trying to find a moment’s peace for yourself… it’s hard to do it all and do it well.

Three Sisters can help you take a small step with a tasty, smart cereal choice that’s good for your family and the environment. Free of artificial flavors or preservatives, bring home the sensible, sustainable cereal your family’s sure to love!

Available exclusively at Whole Foods® Markets."

View a list of Three Sisters cereal reviews.

Trader Joe's

Trader Joe's is a privately held chain of specialty grocery stores headquartered in Monrovia, California. As of October 2010, Trader Joe's had a total of 349 stores in 26 states. Trader Joe's was founded by Joe Coulombe and is owned, since 1979, by a family trust set up by the late German businessman Theo Albrecht, one of the two brothers behind the German supermarket chain Aldi.

Unlike typical grocery stores, which may carry 50,000 items, Trader Joe's stocks about 4,000 items, 80% of which bear the Trader Joe's brand. Trader Joe's maintains low prices by having smaller and plainer stores, using plainer packaging, and carrying a smaller variety of products.

View a list of Trader Joe's cereal reviews.