BREAKING: Consuming Sugary Cereal Increases Sugar Consumption

In this shocking new study published in Pediatrics, scientists have successfully proven that children who eat breakfast cereals with sugar are consuming more sugar than children who eat low-sugar breakfast cereals. High-sugar cereals increase children’s total sugar consumption and reduce the overall nutritional quality of their breakfast. Won’t somebody please think of the children?! Another

He’s Cuckoo for Cocoa Puffs

Shawn Michael Hanley, 19, was arrested yesterday for breaking into a car in Reno, Nevada. His target: a box of munchy, crunchy, chocolatey-tasting Cocoa Puffs, with 10 important vitamins and minerals.

Government Cereal Watchdog Ranks Cereals – with Shocking Results!

Well, not that shocking. The Food Advertising to Children and Teens Score (FACTS) was developed to scientifically measure food marketing to youth. While young people are exposed to marketing for a variety of food products, cereal was chosen as the first food category to be evaluated using FACTS because cereal companies target children more often

Kellogg’s Sweeps Australian Junk Food Awards

Major cereal brand Kellogg’s has been crowned Australia’s Most Misleading Junk Food Advertiser for the fourth year running. Kellogg’s also picked up the Smoke and Mirrors Award for claiming Nutri-Grain is good for aspiring athletes. Spokeswoman Karen Sims for lobby group Parents Jury: “ have featured a lot in our Fame and Shame Awards over

FOX Creating Honey Bunches of Oats Comedy Series

FOX has teamed up with Post Foods to create and produce ‘Honey and Joy’ – an 8-episode length Honey Bunches of Oats themed comedy series. Luckily, the series will be only be available online and via mobile apps, so you won’t be seeing this on your television any time soon. The Honey Bunches of Oats

Move Over Flutie Flakes, Here Comes Kick-Save Krunch

Buffalo Sabres and Olympic Team USA goalie Ryan Miller has announced the production of Ryan Miller’s Kick-Save Krunch, his own brand of a honey-nut, toasted oat cereal.

More Scooters, Marshmallow Mateys in Coming Years

Did Kellogg’s recently open a new facility? We kid! In today’s cereal news, Malt-O-Meal, makers of everyone’s favorite discount, bagged, “compare-to” breakfast cereals, announced it is expanding its manufacturing plant in Asheboro, North Carolina.

Cereal: The Best Way To Start Your Day

We all know the importance of breakfast, but new research suggests people who choose cereal for breakfast think more clearly, have more energy, and feel less stress and depression than those who opt for other “healthy” choices. Researchers compared people who ate cereal and people who made other healthy breakfast choices, like fruits and veggies. 

Hot Cereal Launch Boosts Caribou Coffee Sales

Caribou Coffee, the second largest company-owned gourmet coffeehouse operator in the United States, said coffeehouse sales in the third quarter are up 4% from the same period of fiscal 2009. The gain was attributed to increased traffic in coffeehouses and a higher average guest check, primarily due to higher food sales, as a result of

Wisconsin Student “Cereal Chemists” Develop New Cereal Ideas

The American Association of Cereal Chemists International Student Product Development Competition, or The AACCISPDC for short, challenged Wisconsin Students to develop a new, original food product consisting of one cereal product as the main ingredient. Each team prepared a report discussing the product description, target market and processing/packaging procedures.