This cereal is really, really good. It’s also fairly healthy for you, with 9g of protein, 8g of fiber, and 17g of whole grains per serving. I love eating this cereal with milk and also as a dry snack. Great product!
Consumer Reports states that sales of private-label cereal, like Trader Joe’s account for 10% of the cereal market, up 3.8% from 2004 to 2005. One reason for this is the significant price gap: Trader Joe’s brands were 25-50% cheaper than national brands with comparable flavors.