Cocoa Puffs with Stars box detail I recently enjoyed some Cocoa Puffs with Stars (review forthcoming), which I bought knowing full well that it was the same-old Cocoa Puffs, but with some new shapes tossed in. I’m not complaining, because Cocoa Puffs are tasty. Lucky Charms has been doing this for decades, with much ado about new marshmallow shapes, even though they don’t really change the cereal itself all that much.

While at the grocery store recently, a box of Froot Loops caught my eye, something called “Froot Loops Bloopers.” Well, with a name like that, I had to get some. Not sure why they’re called “Bloopers,” it’s not like they misshapen factory seconds or something, they’re just shaped like spheres. I think a better name along the same lines might have been “Kellogg’s Oops! All Froot Loops,” but what do I know.

Froot Loops Bloopers cereal box detail Having now eaten them, they actually look and taste like what I remember Trix being like when I was a kid–but more on that later. Review forthcoming!

After grabbing the box, I noticed that, immediately to its right, there was another box of cereal with a new shape to it, something called Rice Krispies Multi-Grain Shapes. There’s nothing really “Rice Krispies” about them, aside from the name and mascots on the box, but I’m not going to complain about a new cereal on the shelf. (And oh yes, you’d better believe review forthcoming!)

Unfortunately for Kellogg’s, whoever designed this cereal made some bizarre choices for the shapes of the cereal pieces. They’re classic cat food shapes! Here’s a closeup of the Rice Krispies Multi-Grain Shapes box and a closeup of a bag of cat food:

Rice Krispies Multi-Grain Shapes cat food comparison

Tell me: if it wasn’t for that charming little sprite Crackle smiling in the middle, could you tell which is which?

So what’s to make of all this? Nothing really, just an interesting trend. Or coincidence. Who knows! But I can’t help but think of this:

And speaking of which, Cereal Fix got a new look today! It’s fitting to announce here I suppose. Same old content, but we’ve got a new hat!

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  • Stacey A.

    BLOOPERS? CMON NOW WHOMEVER AT KELLOGS WHO GAVE THE OK ON THIS MADE A BLOOPER OF THEIR OWN!!!!!! (truth hurts but sorry, had to be said) #blunder #blooper #truth

  • Kicker Kalozdi

    Dude. Good catch on the cat-food-shaped Multi-Grain Rice Krispies! Haha! And they have NOTHING in common with the “regular” Rice Krispies we all know and love. I thought they were pretty terrible. On a side tangent: I was working in London about a year and a half ago and saw these Multi-Grain Rice Krispies Shapes there. They were the exact same thing as was later released in the USA. I bet Kelloggs tests out cereals in the UK before fulling increasing production and bringing things Stateside. Or maybe they just take the very successful UK/Euro Kelloggs cereals and re-release them in the USA if they are selling tremendously well overseas. I am pretty sure that is what happened with Kelloggs Crunchy Nut Flakes. Those have been sold for a while in the UK and then they only decided to bring them to the USA about a year or so ago.The Crunchy Nut Flakes must not have been a big USA success though, because I can only find them in Wal Mart now, while almost every store I see in London seems to still stock them.

    • Thanks! Not sure what they were thinking with the fish-shaped piece, that practically cemented it as “cat food cereal.”

      I do remember Kellogg’s making a big to-do about the Crunchy Nut cereals coming to America a few years back. They were good, but not sure if they were anything to really celebrate about!

      • Kicker Kalozdi

        Yep. Crunchy Nut was/is a disappointment. I just finished off a box a day ago in hopes that I would suddenly like it more than the first time I tired it…nope. It is just way too sweet and this intense sweetness covers up any of the potential nut flavor you would hope to get from all those visible little chopped nuts plastered to each flake. This easily has to be one of the most misleading cereals because the peanuts are so apparent on each bit of cereal, and are even in the name “Crunchy Nut” of the cereal, yet all you get is an overly sweet punch in the face.