FOX Creating Honey Bunches of Oats Comedy Series
FOX has teamed up with Post Foods to create and produce ‘Honey and Joy’ – an 8-episode length Honey Bunches of Oats themed comedy series. Luckily, the series will be only be available online and via mobile apps, so you won’t be seeing this on your television any time soon.
The Honey Bunches of Oats brand will be integrated into the narrative of the comedy series about two workers at the cereal factory Honey and Joy.
The cross promotion will be featured on more than 10 million Honey Bunches of Oats cereal boxes beginning in April 2011.
Director Drew Antzis, previously in-house director at FunnyorDie.com, will helm the project.
Source: Mobile Entertainment
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