Major cereal brand Kellogg’s has been crowned Australia’s Most Misleading Junk Food Advertiser for the fourth year running.

Kellogg’s also picked up the Smoke and Mirrors Award for claiming Nutri-Grain is good for aspiring athletes.

Spokeswoman Karen Sims for lobby group Parents Jury:

“[Kellogg’s] have featured a lot in our Fame and Shame Awards over the years. We think it’s regrettable that they produce foods that are so high in fat and salt and sugar but trick parents into thinking that they’re health foods.”

Great work, Kellogg’s!

Source: ABC News

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