Everyone’s favorite Lucky Charms mascot (well, except…) is making the switch from traditional, hand-drawn, 2-dimensional animation to a computer-rendered 3-D model. Featured above is the first CG commercial, animated by Calabash Films and produced by Saatchi & Saatchi, New York.

But while “updating” cereal mascots has proven disastrous recently, Wayne Brejcha, Calabash Creative Director, says the animators tried to keep the spirit of the old Lucky in mind while working on the project:

“Traditional animators tend to think about the characters differently than CG animators. When you’re drawing something you bring a sense of design to it simply because every line in it comes from hand to the paper. With CG a digital model exists inside the computer with form and structure, and there’s a tendency to let the computer model do its thing, but doing that gives up some of the artistry you get from cel animation. We wanted our CG team to think about the nuances you get with cel and bring that to life in 3D. We took all of the expertise our staff has developed drawing these characters for the last 20 years and brought it into the CG world.”

Source: Shoot Online.

Do you want to read the latest cereal news and reviews as they're posted? You can subscribe to our RSS feed to get all the latest Cereal Fix stuff instantly. It's like a free prize at the bottom of the box!

%d bloggers like this: