Move Over Flutie Flakes, Here Comes Kick-Save Krunch

Buffalo Sabres and Olympic Team USA goalie Ryan Miller has announced the production of Ryan Miller’s Kick-Save Krunch, his own brand of a honey-nut, toasted oat cereal.

Where’s My Pancake Crunch?

Here’s a free idea for all you countless hundreds of cereal manufacturing bigwigs out there that obsessively check this blog every day: Pancake Crunch. It’s no secret that condensing larger breakfast foods into tiny, bite-sized cereal pieces is a guaranteed formula for success. Take the following, for example…

More Scooters, Marshmallow Mateys in Coming Years

Did Kellogg’s recently open a new facility? We kid! In today’s cereal news, Malt-O-Meal, makers of everyone’s favorite discount, bagged, “compare-to” breakfast cereals, announced it is expanding its manufacturing plant in Asheboro, North Carolina.

What Wine Pairs with Cereal?

This may have come out a little over a year ago, but it’s news to me: If 7:00 am isn’t too early for you to start drinking, but you’re still looking for a way to class up breakfast a little, then wine expert Gary Vaynerchuk has just the tips you need to get your morning

Cereal: The Best Way To Start Your Day

We all know the importance of breakfast, but new research suggests people who choose cereal for breakfast think more clearly, have more energy, and feel less stress and depression than those who opt for other “healthy” choices. Researchers compared people who ate cereal and people who made other healthy breakfast choices, like fruits and veggies. 

Hot Cereal Launch Boosts Caribou Coffee Sales

Caribou Coffee, the second largest company-owned gourmet coffeehouse operator in the United States, said coffeehouse sales in the third quarter are up 4% from the same period of fiscal 2009. The gain was attributed to increased traffic in coffeehouses and a higher average guest check, primarily due to higher food sales, as a result of

Wisconsin Student “Cereal Chemists” Develop New Cereal Ideas

The American Association of Cereal Chemists International Student Product Development Competition, or The AACCISPDC for short, challenged Wisconsin Students to develop a new, original food product consisting of one cereal product as the main ingredient. Each team prepared a report discussing the product description, target market and processing/packaging procedures.

Cereal Prices Up, Profits Down

Some depressing quotes: “General Mills recently announced that it will raise prices on about a fourth of its cereals in November because of higher grain prices.” — John Ewoldt, Minneapolis Star Tribune.

Not Since the Nintendo Cereal System…

Michael Fahey of Kotaku recently wrote up a report on a cool promotional item from Paragon, makers of the City of Heros video game: a box of Utopios cereal, filled to the brim with all sorts of free “prizes” inside…

Halloween Cereal Imagery – Love ’em or Leave ’em?

You decide! Check out these illustrations by Dirk Erik Schulz.