The taste is sweet, but not cloying, with a grainy under-flavor. It’s geared at young kids, but this could just as easily be a “transitional” cereal marketed toward adults who don’t want to admit they like sugar.

The texture is surprisingly tough–not crunchy, but tough, like something with substance. Really interesting, and not like any other cereals I know of.

The alphabet shapes are a little indistinct. I recognized an “R” and a few blob shapes that could be an “O” or a “D”–in fact, lots of what looks like “Ds,” unusually.

Packaging–fairly unremarkable.

This is a cereal I know I ate as a kid, but couldn’t remember eating–I forgot the texture, taste, everything. I do remember that there used to be Alpha-Bits with marshmallows, but I’d always assumed that’s just the way it was; there were Alpha-Bits and there were Alpha-Bits with Marshmallows, like Coke and Diet Coke. Little did I realize that it was literally just a product of its time! This is like that Crunchy Reese’s Peanut Butter Cups debacle all over again.

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Alpha-Bits Rating

Cereal Fix Editors' Rating: 8 / 10

Watch Post Alpha-Bits Commercial

Watch this Alpha-Bits commercial on YouTube.