It’s funny, years ago I remember thinking, “Why do off-brand cereal manufacturers only ripoff the ho-hum cereals that have been around for fifty years? If someone made a Reese’s Peanut Butter Puffs knock-off, why, then they’d really have something!” Well, now someone has, and a fine job they’ve done, too.

The taste of Cocoa Peanut Butter Puffs is impressive. It’s surprisingly close to real Reese’s Peanut Butter Puffs flavor—even the buttery quality to it is there. It may not be a 1:1 reproduction, but it’s darn close.

The cereal itself looks pretty similar to real Peanut Butter Puffs, too. The pieces look like they’re maybe a slightly lighter shade than the real deal, but I think the contrast between the chocolate and peanut butter pieces is actually more pronounced.

Nice, crunchy texture with a weird soft coating over it. I think it’s whatever causes the weird “waxy buildup” (for lack of a less disgusting term) when eating regular Peanut Butter Puffs, or cereals like Honey Graham Oh’s. Still, not at all unpleasant.

The packaging—eh. Typical for an off-brand cereal. Interestingly, I noticed they did not include a character on the front of the box, I guess because real Peanut Butter Puffs don’t have a mascot either. Also interesting is that they made no claims that this was any kind of peanut butter cup inspired cereal—the only graphic on the box is a bowl of peanut butter with a chocolate bar being dipped in it, like the old Reese’s TV ads.

In all, this is one of the best off-brand imitations of cereals I’ve had. They really nailed the texture and flavor, and where maybe 9 out of 10 people could differentiate between, say, Cap’n Crunch’s Crunch Berries and Berry Bunch O’Krunch, I’d bet those odds would be a lot closer to 1 out of 10 for Cocoa Peanut Butter Puffs. Well done, Millville!

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Cocoa Peanut Butter Puffs Rating

Cereal Fix Editors' Rating: 9 / 10