A very rich flavor. The “froot” flavor is surprisingly mild (supposedly “natural fruit flavors”), and I can’t really taste any one specific flavor. (I swore for a second I could taste lime, though I later found no distinction between a mouthful of all green pieces followed by a mouthful of all purple pieces.) There’s also a secondary, underlying flavor that I can’t quite pinpoint. Whatever it is, it’s potent and delicious, and it’s what really makes the cereal great, I think.

This is a very sweet cereal, but not overpoweringly so, which is odd because you can clearly see huge chunks of sugar on every “loop.”

Froot Loops by nature aren’t intensely crunchy, but there is a satisfying, light, airiness to them.

All the colors of the rainbow, big shapes, and surprisingly few malformed pieces. It’s like the cereal was designed to be photographed.

The giant “good source of fiber” banner on the front of the box made me hesitant to even look at the back side, for fear of finding nothing but exaggerated, boring health claims “for Mom” on there, but I was surprised to discover a very good variety of trivia, riddles, hidden pictures, and mazes back there, set on top of a finely-detailed illustration of Toucan Sam and his misfit nephews. They managed to sneak another fiber notice on the side panel opposite the nutritional information, but I’m willing to overlook that for as long as it takes me to find a camera, telescope, and compass in this jungle scene…

Froot Loops is such a standard that it’s barely even on my radar anymore—before now, I don’t remember the last time I even bought a box—yet I was having a hard time putting the bowl down as I was writing this review. It’s a delicious cereal that’s earned its status in breakfast history.

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Froot Loops Rating

Cereal Fix Editors' Rating: 8 / 10

Watch Kellogg's Froot Loops Commercial

Watch this Froot Loops commercial on YouTube.