The peanut butteriness has hints of Cap’n Peanut Butter Crunch and Reese’s Peanut Butter Puffs, but is its own, distinct thing—and definitely has the most realistic peanut butter flavor of the three, and leagues ahead of Peanut Butter Toast Crunch.

Plus it has that faint “buttery” flavor in the back that I’ve brought up in review of other cereals (e.g., Cap’n Crunch and Honey Graham Oh’s!), and like those cereals this also leaves a bit of a waxy film on your mouth when you eat it, but surprisingly not to the extent of the other two. They could put a “Significantly Less Waxy Buildup!” label on the front of the box and still sleep at night knowing they hadn’t been deceptive.

One drawback, if there is one, is that it doesn’t play well with other cereals. Yes, I mixed some in a bowl with Cap’n Peanut Butter Crunch and Peanut Butter Toast Crunch in a Frankensteinian attempt to make the ultimate peanut butter cereal. Somehow, the three flavors clashed in a way that you couldn’t distinctly taste any of them! I flew too close to the sun on wings of peanut butter cereal. Luckily, it doesn’t need the help of other cereals; it’s delicious in its own right.

The cereal has a nice, powdery texture, kind of like Homer’s Cinnamon Donuts cereal. It quickly gets kind of soggy in milk, but not in a bad way…

The shapes are fun—kind of “cat food” -like; little hollow square shapes. Not sure what the significance is to Jif or peanut butter, but I suppose it doesn’t need any.

Its flavor is good. Really, really good. Like, “I might want to knock something out of my top five cereals to make room for Jif Peanut Butter Cereal” good.

And you can’t beat the price—never seen it for more than $3 anywhere.

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Jif Peanut Butter Cereal Rating

Cereal Fix Editors' Rating: 10 / 10